Mural Promotion & Hosting Benefits
Membership in the Appalachian Mural Trail Group will provide marketing that is designed to draw more visitors into your area to view your public cultural murals. The mural trail marketing plan includes: placement of a location marker on our website's interactive mural map and the story of your mural, artists' biography, your listing and mural images on a separate highly visual customized Search Engine Optimized landing page on our Appalachian Mural Trail smartphone responsive website design.
Promotion of the Appalachian Mural Trail website
comes through the rack cards placed in state
Welcome Centers, Chambers of Commerce and other visitor centers
in major attractions throughout the Blue Ridge region and beyond. As we add new
members rack cards are placed in their area. We are members of many tourism hosts
that help us promote the
mural trail with more to come as memberships grow. Each
new member is announced in a press release to local, national, regional and
international media, drawing both visitors and locals to our website to use
the mural map for their traveling journey into cultural art and history! Social
Media includes a facebook page and each landing page has a comments/blog section.
The mural trail encourages participation in the trail through offering a free mural trail tee shirt to visitors who take their 'selfie' in front of a favorite mural. We also have a 'mural spotting' page for folks to make us aware of murals in their neighborhoods for possible inclusion on the mural trail. Each new member receives a mural trail plaque which is placed on or near the primary mural to signify the mural is an important mural and worthy of inclusion on the mural trail. Our vision is to bring world attention to mural art that tells the stories of the people.
Upon becoming a trail member/sponsor, you are joining with other communities and organizations to promote our culture and heritage through the arts. A small annual membership fee of $150 will be used to place your mural on the mural trail map with a customized landing page and to include your mural in all our marketing activities. Upon completion, an invoice will be sent to your listed e-mail+ and/or physical address.